When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. We may collect or process the following categories of personal information depending on how you interact with the Services:

• Contact details — name, address, billing/shipping address, phone number, and email address.
• Financial information — credit/debit card numbers, payment details, and transaction details.
• Account information — username, password, security questions, preferences and settings.
• Transaction information — items you view, add to cart, purchase, return or cancel.
• Communications with us — information included in your messages and support inquiries.
• Device information — device type, browser, IP address, and unique identifiers.
• Usage information — how and when you interact with or navigate the Services.

We may collect personal information from the following sources:

• Directly from you — when you create an account, use the Services, or communicate with us.
• Automatically through the Services — from your device via cookies and similar technologies.
• From our service providers — when they collect or process your personal information on our behalf.
• From partners or other third parties.

• Provide and improve the Services — to process payments, fulfill orders, manage your account, arrange shipping, and personalize your experience.
• Marketing and advertising — to send promotional communications and show relevant advertisements.
• Security and fraud prevention — to authenticate your account and detect fraudulent or malicious activity.
• Communicating with you — to provide customer support and maintain our business relationship.
• Legal reasons — to comply with applicable law or respond to valid legal process.

We may disclose your personal information to third parties in the following circumstances:

• With vendors and service providers (e.g. payment processing, data analytics, cloud storage, fulfillment and shipping).
• With business and marketing partners to provide advertising services.
• When you direct or consent to our disclosure of certain information to third parties.
• With our affiliates or within our corporate group.
• In connection with a business transaction, to comply with legal obligations, or to protect our rights and the rights of our users.

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit may be shared with Shopify and third parties in other countries to provide and improve the Services.

To learn more about how Shopify uses your personal information and your rights, visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.

The Services may provide links to third-party websites. We are not responsible for the privacy or security of such sites. You should review their policies before sharing any information. Our inclusion of such links does not imply any endorsement of those platforms or their operators.

The Services are not intended for children. We do not knowingly collect personal information about children under the age of majority. If you believe your child has provided us with personal information, please contact us and we will delete it.

No security measures are perfect or impenetrable. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide Services, comply with legal obligations, or resolve disputes.

Depending on where you live, you may have the following rights regarding your personal information:

• Right to Access / Know — request access to personal information we hold about you.
• Right to Delete — request deletion of personal information we maintain about you.
• Right to Correct — request correction of inaccurate personal information.
• Right of Portability — receive a copy of your personal information and request its transfer.
• Right to Opt Out — opt out of the sale or sharing of your personal information for targeted advertising.
• Managing Communication Preferences — opt out of promotional emails at any time via the unsubscribe link.

If you reside in the UK or EEA, you may also have the right to object to or restrict processing, and to withdraw consent at any time. You may exercise these rights by contacting us using the details below.

If you have complaints about how we process your personal information, please contact us using the details below. You may also have the right to lodge a complaint with your local data protection authority.

We may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the EEA or UK, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses.

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or regulatory reasons. We will post the revised policy on this website and update the "Last updated" date.